Author Archives: Jonathan Steiert

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s a tango that has resulted in many stepped-upon toes and many unrequited opportunities. So why […]

What Insights And Benefits Can B2B Intent Data Provide?

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]

The Proof is Out There: Experts Discuss the Reality and Future of Buyer-level Intent Data

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. We’ve talked quite a bit about it of late. In fact, you might even be tired of hearing about it. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill […]

Introducing INTENTIVE: B2B’s First and Only True Buyer-Level Intent Platform

Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Yet, despite what we’ve delivered, we knew there was more out there. Specifically, your buyers. Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s […]

How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category, we’re ecstatic to announce the 7th edition has been released. Introducing the 2023 State of B2B Content Consumption and Demand Report for Marketers If there’s one […]

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