Modern marketing. Where do we start?
The amount of space junk orbiting our collective solar system is relentless. Sometimes, it can be unforgiving.
There’s always another quarter, another launch, another “can we get this live by tomorrow?” request coming our way. And yet, every once in a while, a team dares to stop scrolling and takes a collective breath… looks up, and recognizes the light they’ve created.
It is this last line that brought The Luna’s to life.
Introducing The Luna’s—NetLine’s Inaugural Customer Awards
As 2025 draws to a close, NetLine is proud to introduce The Luna’s: our inaugural client recognition awards—a space‑themed celebration (naturally) honoring B2B marketers who didn’t just keep up this year… they redefined what great looks like.
A Celebration Born from Connection
The Luna’s started from a simple question: How can we better showcase and commemorate the terrific work produced by our clients?
For more than three decades, NetLine has helped B2B marketers distribute content, engage in‑market buyers, and turn insights into revenue. But NetLine’s mission and promises can only be delivered when we have outstanding content to power the platform.
The Luna’s flip the script, honoring the people behind the campaigns that shaped 2025.
The 2025 Luna’s Award Categories & Winners
To bring this to life, NetLine’s Marketing, Customer Success, and Sales teams came together to determine and define five award categories that reflect how modern demand gen really works.
Here are the categories we landed on:
- Best Content Experience
- Best Buying Group Strategy
- Best Always-On Strategy
- Revenue Impact
- The Luna Legacy Award
Once we reviewed nominations from across NetLine’s customer ecosystem, we judged the submissions and nominees in each category based on:
- Creativity
- Execution
- Results
- and Innovation
The result is a constellation of stories, from early‑stage startups to global enterprises, that reflects the best of what B2B marketing can be.
The 2025 Winners
Each Luna’s category recognizes a different way marketers brought light to their audiences this year.
Best Content Experience
What it recognizes:
Campaigns that captivated audiences and delivered real impact—designing content experiences that educate, engage, and genuinely help buyers move forward.
2025 Winners
- AbsenceSoft
- Anaconda
- Avidly
- CG Life
- MessageGears
- ON24
- Quest Technology Management
Best Buying Group Strategy
What it recognizes:
Marketers who build smarter ways to reach entire buying groups—crafting journeys that resonate with decision-makers and the influencers around them.
2025 Winners
- Bitrise
- Gamma
- Lambda
- Lyra Health
- NTT Data
- Precision Medicine Group
- Veeam
- Zoom Communications
Best Always-On Strategy
What it recognizes:
Programs that never slow down—continually generating high-quality leads, fueling pipeline, and proving the power of consistent performance.
2025 Winners
These teams showed that “always-on” doesn’t mean “always the same”:
- Dassault Systemes
- DoiT International
- Grove Marketing
- Lumen
- Media Cause
- Sage
- Tricentis
- Vertex
Revenue Impact
What it recognizes:
Campaigns that turned great content into measurable business wins—showing how smart storytelling drives real pipeline and revenue.
2025 Winners
- Atlassian
- DataBee, a Comcast Company
- Corelight
- Just Global
- Kepler Group
- Mediaplus
- Rootstock
- TE Connectivity
- Zeta Global
These teams didn’t just prove campaign performance; they helped shift marketing from “cost center” to growth engine.
The Luna Legacy Award
What it recognizes:
Long-time NetLine customers whose creativity, innovation, and results have consistently set the standard—demonstrating excellence across every campaign, year after year.
2025 Winners
- Autodesk
- Cato Networks
- NAVEX Global
- OMD
- Park & Battery
- Paycor, a Paychex Company
- Software Advice
- ZoomInfo
What This Year’s Submissions Revealed
In reviewing submissions, five big themes emerged to paint a picture of where B2B marketing is headed:
- Asking and listening beats assumptions
- The strongest content experiences started not with “what we want to say,” but with real questions and roadblocks heard on customer calls, support queues, and social channels.
- Authenticity > automation
- Winners repeatedly emphasized a human, conversational tone over jargon-heavy “marketing speak.” Automation supported the journey but never replaced empathy.
- Education is the new engagement
- Top-performing assets led with usefulness: practical guidance, real examples, and data buyers could take straight into a meeting. Sales pitches waited until value was clearly proven.
- Always-on means always-learning
- Always-on programs that stood out weren’t “set and forget.” They were iterative systems—refreshing content quarterly, tightening targeting, and letting performance data reshape the story over time.
- Revenue isn’t the enemy of creativity
- Bold, creative work and disciplined measurement can coexist—as long as marketers speak the language of pipeline, not just clicks.
The Voice of the Customer
We may provide the pathways for our clients to reach their ideal customers via the NetLine Platform, but our clients do the heavy lifting. Naturally, we’re curious as to why these clients keep coming back to NetLine and the role NetLine plays in their growth and success as marketers.
So asked them about it. Their responses were a testament to the value of collaboration and the impact of the platform on their campaigns.
“From my perspective, the NetLine platform is a differentiator. The data provided is extensive, and the user experience is great. To have that kind of insight and reporting available at the tips of our fingers, whenever needed, is a key enabler, especially in terms of campaign optimization, as well as for easy sharing of up-to-date performance results internally.”
— Anna Colbert, Campaign & Digital Marketing Specialist, Dassault Systemes
“NetLine has been an excellent addition to our content distribution strategy, ultimately allowing our Public Sector team to execute with greater agility and scale. We’ve gotten so much value from the leads generated on the platform, which has translated directly into pipeline and measurable success for the team.”
— Andrea Atkins, Marketing Manager, Integrated Campaigns, Google Public Sector
“NetLine has been instrumental in scaling our content syndication efforts. The platform allows us to reach niche technical audiences with precision, and the lead-level intent data helps our sales team prioritize outreach. It’s a powerful tool for turning thought leadership into tangible business outcomes.”
— Laetitia Donovan, Sr. Manager Marketing, TE Connectivity
These testimonials underscore the collaborative spirit and shared success that define how the company views the relationships we have with our clients.
On behalf of everyone here at NetLine, we extend a hearty and humble thank you to all of our winners and our entire client base.
We are grateful for and honored by the trust you place in us.
Looking Out Across the Lunaverse
If 2025 was the year of creative resilience, 2026 is shaping up to be the year of bold reinvention, where discerning buyers, complex signals, and transformative AI are reshaping how campaigns are planned, produced, and optimized.
Despite challenges like tighter budgets, limited time, and uncertainty, the marketers behind this year’s Luna winners demonstrated that staying close to buyers allows creativity not only to survive but to scale.
We are proud to honor our clients and will continue to celebrate the marketers who drive industries forward through imagination, impact, and endurance.
The brands that win will be those that listen hardest, the teams that grow will test, learn, and iterate fastest, and the marketers who stand out will be those who stand for something.