David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast hosts Jeffrey L. Cohen, from Oracle, and Randy Frisch from Uberflip, to share his approach to achieving lead generation success with content distribution and personalization in the new episode, “Why Content Distribution Matters More Than Curation”.
In the noisy world of digital marketing, it’s important to have content that is interesting, relevant, and digestible. Many content marketers focus on the quality of their content and rest easy knowing that their audience will find, appreciate, and consume these high-quality posts.
However, David knows the hard truth of the matter which is the fact that your customers will not find your content. It’s up to you, and you alone, to get it in front of them. Content distribution is no longer an afterthought. It is just as important as content curation…
Listen to this episode of ContentPros to learn:
- Why the quality of lead gen no longer means acquiring appropriate contact information
- How aiming for personalization leads to gathering data that drives content that converts
- Why taking your content to the next level of personalization means moving beyond personas
- How relevant content shaped by data and client insights leads to positioning your brand ahead of the competition
Listen to the full episode: Why Content Distribution Matters More Than Curation
The ContentPros Podcast unlocks the strategies and secrets of the best content marketers in the world, and asks the questions you’ve always wanted asked. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more. The ContentPros podcast is run by Convince and Convert Media.