The 2017 Human Resources Guide to B2B Content Marketing

HR-Guide_Feature_Image 1024_NetLine

As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across NetLine’s network in 2016 (processing 8.5 million leads last year) to extract the most important insights content marketers need to optimize their strategy this year.

To ensure the insights were of the utmost relevance to marketers, this research specifically narrowed in on Human Resources, by examining self-identified HR professionals along with the HR content being produced by organizations today. B2B marketers of HR solutions should know:

Content consumption by HR professionals increased 16% last year and 20% of HR professionals consumed more than one piece of content in their research journey.

Marketers need to stay on top of the content consumption growth trend by producing the content their target audiences need to stay top of mind, solve their problems, and aid purchase decisions.



The 2017 Content Marketing Insights for HR Marketers Guide is a 7 page insights summary including: content trends, strategies, and goals – along with information on the new “Content Consumption Gap” marketers of Human Resource solutions and software need to be aware of. Download your guide today >



Looking for the full research deep dive? The 15 pg. analysis report for HR Marketers includes: active HR audience profiles, in-demand HR audience profiles, and more.

Download your copy of “2017 State of HR: Content Consumption and Demand Report for HR Marketers