Category Archives: Technology

NetLine MarTech Platform Expansion Continues with New Predictive Lead Generation Forms

NetLine Predictive Lead Generation Form Technology

In early September, NetLine Corporation launched a new predictive lead generation form technology. This technology was applied across the entire NetLine B2B Content Syndication Lead Generation Network for all publishing partners. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of [...]

ICC 2017 – Post Event Insights

ICC 2017 Event Blog Header Image

What do you get when you combine Vegas and an atomically potent concoction that leaves you seeing orange bright lights and a pallet thirsty for more? No, it’s not Wednesday evening’s cocktail reception sponsored by Ion Interactive. Although, those twinkly orange cups caused quite the stir—our team was treating them as collector’s items! It’s 3 days [...]

March 2017: B2B Marketing Event Calendar

This month is sure to be eventful and insightful for B2B marketers. NetLine is attending and sponsoring three events in March, including: Revenue Summit in San Francisco, Intelligent Content Conference in Las Vegas, and the Business Marketing Association Evening Symposium in Philadelphia. Each of these three events has one main goal, empowering b2b marketers with [...]

Betting Big on Marketing Automation

Marketing automation continues to be a key item in many marketing departments’ budgets.  According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. That being said, less than 20% of SMBs have done so. This provides a large opportunity for the marketing automation [...]