Author Archives: Amanda Dooley

Your 2017 Content Marketing Insights Guide for B2B Marketers

2017 Content Marketing Insights Guide_blogpost

Gain data-driven insights to optimize your demand generation content strategy. In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the [...]

Spring 2017: B2B Marketing Event Calendar

NetLine-B2B-Marketing-201 Spring Events Calendar

The conference line-up is strong this year with highly informative events for B2B marketers ready to take their content and lead generation strategies to the next level. NetLine values each event we support for the creativity and thought-provoking content offered by the  speakers, attendees, and sponsors. We gather insights to provide the latest digest in [...]

New Research Analyses 8.5 Million Leads to Bring B2B Marketers Rich Content Strategy Insights

NetLine Research Study for B2B Marketers 2017

Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. [...]

The 2017 Information Technology Guide to B2B Content Marketing

2017 IT Content Guide_NetLine Corporation

Gain insight into the content consumption journey of IT professionals and the content trends discovered in marketing campaigns targeting IT professionals to identify actionable opportunities for your organization. As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity [...]