Author Archives: Amanda Dooley

Your Demand Generation Content Must Sell Change

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Mighty Guides and NetLine Corporation teamed up to co-sponsored the new book, 9 Experts Rethinking Demand Generation. The book gathers controversial perspectives and new strategies from top demand gen thought leaders to help tackle the business-to-business marketplace. Brent Adamson, Principle Executive Advisor at CEB (now Gartner) and co-author of The Challenger Sale: Taking Control of the Customer [...]

NetLine MarTech Platform Expansion Continues with New Predictive Lead Generation Forms

NetLine Predictive Lead Generation Form Technology

In early September, NetLine Corporation launched a new predictive lead generation form technology. This technology was applied across the entire NetLine B2B Content Syndication Lead Generation Network for all publishing partners. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of [...]

Marketing Beyond the C-Suite, Lead Generation Strategies.

The Board Room

Data shows that today’s buying decisions are mostly collaborative, consensus-driven activities that involve groups of people with different roles in the organization, and the size of those buying groups is growing. In most cases, the major contribution of the C-Suite executive is to accept the judgement of his or her buying group before signing a [...]

New eBook for 2018 B2B Content Strategy Planning

Netline_Rethinking Demand Generation

It’s that time of year again when B2B marketers begin to lock in Q4 demand generation campaigns and start planning for 2018. The question is how are you planning? What resources and research are you utilizing? What data analysis have you done to optimize your approach? Good news, we’ve saved you hours of research time [...]