This article originally appeared on Business2Community.com A recent Content Marketing Institute #CMWorld twitter chat inspired me to write this post bringing together important insights to help B2B marketers achieve success in their content marketing endeavors. As a content marketer, the never-ending pressure to earn your budget quarter-over-quarter is high. If you aren’t able to deliver results, those […]
New research proves B2B marketers are making mistakes with their targeting strategy that harms lead generation, pipeline development, and revenue potential. [Post originally appeared on Marketing Insider Group] As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most […]
Research proves B2B marketers are making major mistakes with their content-based demand generation strategy. Robert Alvin, CEO and Founder of NetLine Corporation shares some new insights and research to show how marketers can optimize their content. *Post originally appeared on MarTech Advisor. Show of hands, what marketers made tactical changes to their demand generation strategy […]
The conference line-up is strong this year with highly informative events for B2B marketers ready to take their content and lead generation strategies to the next level. NetLine values each event we support for the creativity and thought-provoking content offered by the speakers, attendees, and sponsors. We gather insights to provide the latest digest in […]
What do you get when you combine Vegas and an atomically potent concoction that leaves you seeing orange bright lights and a pallet thirsty for more? No, it’s not Wednesday evening’s cocktail reception sponsored by Ion Interactive. Although, those twinkly orange cups caused quite the stir—our team was treating them as collector’s items! It’s 3 days […]