The conference line-up is strong this year with highly informative events for B2B marketers ready to take their content and lead generation strategies to the next level. NetLine values each event we support for the creativity and thought-provoking content offered by the speakers, attendees, and sponsors. We gather insights to provide the latest digest in […]
Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. […]
We are big fans of podcasts – especially when top influencers ask us to come on their show and talk shop. David Fortino, SVP of Audience and Product at NetLine Corporation, was recently interviewed on two popular podcasts covering everything from b2b lead generation strategy to audience monetization — plus, an inside look at how […]
Earlier last week, NetLine sponsored B2B Content-2-Conversion 2016 in sunny Scottsdale, Arizona. This year, the conference boasted 700+ attendees from all over the world, an expo hall filled with passionate thought leaders, and fireworks that sparked a light in all of us to be better storytellers and visual curators. We had a chance to connect […]
The way your family makes decisions has a lot in common with the way most companies make decisions. Let’s look at the graph below; the X axis is the number of people affected by a decision and the Y axis is the number of people participating in the decision. When you go out to lunch, […]