Cold calling just got harder—again. When Apple unveiled iOS26 at its 2025 WWDC event, much of the attention (and groans) went toward the company’s updated interface. Photo by Artem Horovenko on Unsplash While we all have our opinions on the “liquid glass” design, there’s another feature that deserves far more consideration: Call Screening. Naturally, this […]
Much like The Foo Fighters, I have a confession to make: I am not an SEO person. My entry into the marketing world was through social media. I’ve cobbled together several skills from there. Still, I am not an SEO person. The way I’ve always understood SEO was that it wasn’t simply about rankings. It […]
We know what B2B revenue teams don’t want: wasting time chasing leads that go nowhere. You’ve followed the clicks, read the signals, and still landed with lists that stall. Sales is frustrated. Leadership is antsy. And marketing is just trying to do its best. But that is no longer sufficient. Why “Good Enough” Leads Aren’t […]
What do people want? What do people do? Despite literal yottabytes of data constantly flying around us, many marketers feel they don’t really understand what their target audiences want or do. And that’s troubling. So how do we solve this? Simply, to identify what our audiences wants, we must understand what they are already doing. […]
Now that we are safely into 2025, let’s set off some more fireworks: Most traditional lead generation methods are ineffective. Here’s why. The B2B cosmos is filled with hundreds of thousands of competitors and choices. Prospects—battle-tested thanks to decades of shenanigans—are savvier. They can no longer be bothered by generic messaging or “opportunities” that seem […]