Category Archives: Personalization

“We’re Here When You’re Ready”: Rethinking Follow-Up in the Age of the Consumption Gap

Marketers love immediacy. It’s like the Vince McMahon meme. Real-time engagement? Immediate signals? Instant follow-ups? Sign me up! And yet, all of this happens so…infrequently that we shouldn’t ever come to expect it. Ever!  Alas, we are all guilty here.  Patience is a Four-Letter Word The general feeling about the human population today is that […]

How To Integrate Intent Data Into Your Martech Stack

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential.  By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience.  […]

How Can Intent Data Be Used In Account-Based Marketing?

It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).  […]