Data without context is useless. While I am exceptionally proud of the work we do with our annual B2B consumption report, I recognize there’s more to be done in actually breathing context into the insights, statistics, findings, and even recommendations we provide. That’s why, at the start of this summer, I invited three of B2B […]
Marketers love immediacy. It’s like the Vince McMahon meme. Real-time engagement? Immediate signals? Instant follow-ups? Sign me up! And yet, all of this happens so…infrequently that we shouldn’t ever come to expect it. Ever! Alas, we are all guilty here. Patience is a Four-Letter Word The general feeling about the human population today is that […]
The goal of marketing is to identify and market to a specific group of people, sharing their business’s solution—with the ultimate goal of converting them into a customer. Remove all the fancy tools, generative AI, dashboards, and everything else… it really is that simple. So it’s interesting to see how much we, collectively, struggle to […]
Welcome back to our Summer Series on B2B Content Strategy. In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success. Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data […]
In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience. […]