That moment you realize all the time, stress, and late nights were wasted because one little itty bitty factor was missed in your latest content marketing campaign launch and now your ROI is blown, BHOD (banging head on desk)…or maybe you bottle up your frustration better than I do. As a B2B marketer, content marketing […]
The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. Each session from this summit was delivered by B2B marketing executives and thought leaders. More than 50 video sessions were showcased covering a collection of topics geared towards helping marketers take their […]
Just released: Important insights for IT marketers to optimize lead generation strategies, in the new industry report. B2B marketers have a growing opportunity to reach IT decision makers by acknowledging the changes in content consumption trends and their past mismanagement of prospects. In a new industry report from NetLine Corporation, 2017 State of Information Technology: […]
*article originally appeared on AdAge.com It’s 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about […]
Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. Deep insights into the research patterns of HR professionals have been uncovered in our new industry report, 2017 State of Human Resources: Content Consumption and Demand Report. Analysis into the […]