When it comes to events, there’s a certain level of excitement we feel from learning about what’s on the horizon for this industry and sharing what we’ve learned with fellow marketers. Each event draws its own unique ecosystem of attendees, organizations, personalities and opportunities. The past month has had our team busy at two such […]
As a B2B marketing organization, our professional user base is inherently built upon the exchange of content in return for providing contact information. Professionals on the NetLine network request content because they want to learn; it’s a legitimate exchange. To make sure that the experience is transparent per the regulations and agreeable for our EU […]
Living proof that you can be an excellent marketer without caffeine We are kind of obsessed with talking about content syndication, but here – we pass the mic. The Marketer Showcase feature on the NetLine Blog highlights some of our fellow marketers. In this feature, we pick the brains of content warriors to discover who […]
It’s no surprise that the same conversations of the years’ past—tangible growth and ROI pressure—continue into 2018. B2B marketing professionals are plagued with simplifying their MarTech stack, focused on bridging the gap between sales and marketing as well as customer to brand. Demand Gen marketers specifically need solutions that foster low customer churn and burn. […]
In the B2B marketing world, there are endless perspectives on how to captivate an audience. Whether you’re selling a sweet new widget or a specialty service, there’s always a fresh approach to converting prospects in the digital landscape. Just when you think you know what to do next to grow your business, another philosophy emerges […]