The discussion around data and data privacy can be quite muddy. At its core, data privacy is about intent and whether a user has willfully provided their information to you. Millions of websites use cookie disclosures and acceptance “agreements” in the hopes people will feel protected and won’t be sour when they inevitably remarket them […]
Last Tuesday, we launched the open B2B lead gen marketplace, the first and only bid-based auction platform for Marketers. It’s not just a big deal for NetLine. It’s a big deal for the B2B lead gen industry at large. While we talked about the errors in B2B lead gen and how the open marketplace addressed […]
B2B Marketers have a problem. This problem affects you, your business, and your clients. The sad part is you may not even know about it. This problem has nothing to do with you. This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential […]
This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. […]
On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. After proper scoring and nurturing, that information is then sent over to Sales where they hope to turn […]