Author Archives: Amanda Dooley

New Research Analyses 8.5 Million Leads to Bring B2B Marketers Rich Content Strategy Insights

Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. […]

The 2017 Information Technology Guide to B2B Content Marketing

Gain insight into the content consumption journey of IT professionals and the content trends discovered in marketing campaigns targeting IT professionals to identify actionable opportunities for your organization. As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity […]

The 2017 Human Resources Guide to B2B Content Marketing

As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across NetLine’s network in 2016 (processing 8.5 million leads last year) to extract the most important insights content marketers need to optimize their strategy this year. […]

March 2017: B2B Marketing Event Calendar

This month is sure to be eventful and insightful for B2B marketers. NetLine is attending and sponsoring three events in March, including: Revenue Summit in San Francisco, Intelligent Content Conference in Las Vegas, and the Business Marketing Association Evening Symposium in Philadelphia. Each of these three events has one main goal, empowering b2b marketers with […]

Increase Your B2B Content Marketing ROI

That moment you realize all the time, stress, and late nights were wasted because one little itty bitty factor was missed in your latest content marketing campaign launch and now your ROI is blown, BHOD (banging head on desk)…or maybe you bottle up your frustration better than I do. As a B2B marketer, content marketing […]

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