G2 reflects the impact and relationship a brand has with its customers.

And NetLine has always taken pride in our G2 status.

G2 rankings are a key benchmark in B2B MarTech. They are driven by real user feedback and reflect customer satisfaction, product performance, and market presence, ultimately helping businesses identify vendors that truly deliver.

NetLine Celebrates 30 Consecutive Quarters as a G2 Leader

To be precise, NetLine has been recognized for 30 consecutive quarters in the Mid-Market Lead Capture category. 

This is the equivalent of seven and a half years. 

Scientists say you’re an entirely different person at the cellular level every seven years!

That was a long time ago. TikTok didn’t even exist yet.

And all this time…NetLine has been consistently recognized as a G2 Leader. 

This isn’t Possible Without You

Spring 2025’s recognition marks another milestone for our team. 

Thanks to our customers who trust us to power their pipelines and get them in front of an audience hungry for their content. Your stellar reviews led NetLine to also be recognized as a Momentum Leader and a High Performer in the Enterprise and Small Business Lead Capture categories.

More importantly, it reinforces the trust and confidence B2B marketers place in our platform to improve lead generation outcomes.

How G2 Scores Lead Capture Success

When evaluating a lead generation partner, businesses don’t just want claims—they want proof. That’s exactly what G2’s Mid-Market Lead Capture Grid® rankings provide.

Unlike industry awards or vendor-driven reports, G2 rankings are 100% based on customer feedback. They are based on real marketers, real experiences, and real results. To earn a Leader designation, a platform has to consistently deliver on its promises—no shortcuts, no gimmicks.

So, what does our 30-quarter streak mean for you?

It means that:

• B2B marketers trust NetLine to deliver intent-rich leads that fuel their pipeline and drive real outcomes.
• We don’t just meet expectations—we raise them, quarter after quarter, year after year.
• We’re not just keeping up with industry trends—we’re setting them, continuously refining how businesses engage buyers.

For us, these rankings aren’t just a nice-to-have. They’re a validation of the work we put in every day to make lead gen better, smarter, and more effective for our customers. 

And that’s what pushes us to keep improving.

A Relentless Focus on Client Success

Being recognized by a third party is great. 

But aside from some fancy new badges and positive reviews, what does it really mean?

Exceptional lead generation starts with a deep understanding of client needs and a commitment to empowering their success. 

This begins with our Client Services team, whose proactive support, strategic campaign optimization, and problem-solving foster strong relationships and drive meaningful results. 

To further elevate these outcomes, we’ve spent years refining our solutions—leveraging first-party data, buyer-level intent insights, and unparalleled targeting capabilities—ensuring our clients stay ahead in an ever-evolving B2B landscape.

Thankfully and fortunately, this focus has resulted in strong client relationships and feedback.

All told, the effect of driving these results for our clients is a 94% renewal rate from our Full-Service customers. An astounding outcome.

The Future of B2B Demand Generation

One of the most significant advancements in this pursuit of client success is our attention to Programmatic Lead Generation. 

Unlike traditional lead capture methods, programmatic lead generation enables marketers to automate and optimize their campaigns in real time. It leverages dynamic pricing models and AI-driven insights. 

This means our clients benefit from a cost-efficient, scalable, and highly targeted lead acquisition strategy that maximizes their marketing investment.

Our always-on approach to innovation includes:

• Advanced intent data and content syndication strategies to match marketers with in-market buyers.
• Seamless integrations with top marketing automation and CRM platforms.
• Optimized lead capture and qualification methodologies that improve efficiency and ROI.
• Programmatic distribution models that allow brands to dynamically adjust their lead acquisition efforts based on performance and demand.

The Mission Continues

Being named a G2 Leader for 30 consecutive quarters is a testament to our ongoing impact on the B2B marketing landscape. But we’re not stopping here. 

As the industry evolves, so will NetLine—continuing to push boundaries and refine the way businesses connect with their audiences.

Our continued investment in Programmatic Lead Generation is a key driver of this evolution. By removing the inefficiencies of static lead gen models and embracing real-time bidding, intelligent audience segmentation, and performance-driven optimization, we are helping marketers capture the right leads at the right time—at the right cost.

To all of our customers who have shared their experiences and feedback on G2: Thank you. Your support fuels our innovation and drives us to deliver even better results.

Here’s to the next seven-plus years of excellence in B2B lead generation!