Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report.
Deep insights into the research patterns of HR professionals have been uncovered in our new industry report, 2017 State of Human Resources: Content Consumption and Demand Report. Analysis into the active HR personas, HR content consumption trends, and the most in-demand audiences of HR companies was completed using the NetLine B2B content syndication lead generation network that processed more than 8.5 million leads in 2016. The report is geared at empowering human resource organizations and marketers with powerful insights and advanced demand generation strategies to run more robust lead generation campaigns.
CEO and Founder of NetLine Corporation, Robert Alvin, shared insights for marketers from the new report:
“The profile of active human resource professionals consuming content has continued to both broaden and deepen within organizations this year. Marketers must be mindful of possible opportunities existing between campaign target personas and market realities recognized within the greater HR functional landscape. More often than not, your target ‘decision maker’ is realistically an aggregate of a number of influencers who help foster the final recommendation within the organization.”
Perpetual changes in the HR industry have caused organizations to struggle to remain knowledgeable and compliant, causing a need for tools and services to lighten the burden. Professionals are in constant need of information to drive future purchase decisions, making the “significance of content within the buying process priceless” and “B2B content syndication lead generation a rapidly growing solution for demand generation,” stated the report.
The 2017 State of Human Resources Content Consumption and Demand Report is an important read for B2B marketers of HR solutions and HR software, download your free copy of the report now.
“We’ve set out on a journey to bring B2B marketers real content consumption insights they can’t find anywhere else. The human resources report is the first in a continuing series of industry reports NetLine will release this year. This is our next step to ensuring B2B marketers achieve success with NetLine.” – Robert Alvin