Category Archives: Lead Generation

CMWorld 2017 Defies the Status Quo. Event Insights.

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As soon as you set foot into Cleveland’s airport, there’s no denying you’ve arrived at the crossroads where eager business minds grappling to understand their role in content marketing meet those vying to defy conventional perceptions. In its sixth installment, Content Marketing World delivered 4 days of inspiring speakers, engaging vendors, and mind-freeing networking opportunities. [...]

New eBook for 2018 B2B Content Strategy Planning

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It’s that time of year again when B2B marketers begin to lock in Q4 demand generation campaigns and start planning for 2018. The question is how are you planning? What resources and research are you utilizing? What data analysis have you done to optimize your approach? Good news, we’ve saved you hours of research time [...]

3 Research-Based Insights to Prevent Lead Generation Failure

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*This article originally appeared on Marketing Insider Group. As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet [...]

40 Million Leads Generated and Counting by NetLine Corporation

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On Monday, NetLine celebrated a major milestone in our journey to becoming the largest B2B content syndication lead generation platform. With great thanks, we announced that we have generated over 40 million leads to date on behalf of our clients, across 300 industry sectors. NetLine’s commitment to quality and passion for innovation has driven adoption [...]