Category Archives: Content Marketing

Spring 2017: B2B Marketing Event Calendar

NetLine-B2B-Marketing-201 Spring Events Calendar

The conference line-up is strong this year with highly informative events for B2B marketers ready to take their content and lead generation strategies to the next level. NetLine values each event we support for the creativity and thought-provoking content offered by the  speakers, attendees, and sponsors. We gather insights to provide the latest digest in [...]

ICC 2017 – Post Event Insights

ICC 2017 Event Blog Header Image

What do you get when you combine Vegas and an atomically potent concoction that leaves you seeing orange bright lights and a pallet thirsty for more? No, it’s not Wednesday evening’s cocktail reception sponsored by Ion Interactive. Although, those twinkly orange cups caused quite the stir—our team was treating them as collector’s items! It’s 3 days [...]

New Research Analyses 8.5 Million Leads to Bring B2B Marketers Rich Content Strategy Insights

NetLine Research Study for B2B Marketers 2017

Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. On Wednesday, NetLine Corporation announced the release of new research analyzing 8.5 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. [...]

The 2017 Information Technology Guide to B2B Content Marketing

2017 IT Content Guide_NetLine Corporation

Gain insight into the content consumption journey of IT professionals and the content trends discovered in marketing campaigns targeting IT professionals to identify actionable opportunities for your organization. As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity [...]