Category Archives: Content Marketing

NetLine MarTech Platform Expansion Continues with New Predictive Lead Generation Forms

NetLine Predictive Lead Generation Form Technology

In early September, NetLine Corporation launched a new predictive lead generation form technology. This technology was applied across the entire NetLine B2B Content Syndication Lead Generation Network for all publishing partners. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of [...]

Marketing Beyond the C-Suite, Lead Generation Strategies.

The Board Room

Data shows that today’s buying decisions are mostly collaborative, consensus-driven activities that involve groups of people with different roles in the organization, and the size of those buying groups is growing. In most cases, the major contribution of the C-Suite executive is to accept the judgement of his or her buying group before signing a [...]

CMWorld 2017 Defies the Status Quo. Event Insights.

CMWorldt 2017 Event Blog Header Image

As soon as you set foot into Cleveland’s airport, there’s no denying you’ve arrived at the crossroads where eager business minds grappling to understand their role in content marketing meet those vying to defy conventional perceptions. In its sixth installment, Content Marketing World delivered 4 days of inspiring speakers, engaging vendors, and mind-freeing networking opportunities. [...]

New eBook for 2018 B2B Content Strategy Planning

Netline_Rethinking Demand Generation

It’s that time of year again when B2B marketers begin to lock in Q4 demand generation campaigns and start planning for 2018. The question is how are you planning? What resources and research are you utilizing? What data analysis have you done to optimize your approach? Good news, we’ve saved you hours of research time [...]