Category Archives: Content Marketing

B2BMX 2019 Through the Newbie’s Lens

B2BMX NetLine 2019 - Elizabeth Johnston

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights​”) As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against […]

Marketer Showcase: Tim White of People.ai

NetLine Marketer Showcase featuring Tim White of People.ai

Keeping it real: cutting the fluff around what works and what’s next for content marketing Our latest Marketer in the Showcase is Tim White, Director of Marketing for People.ai. While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen. Check out Tim’s […]

Marketer Showcase: Tom Prendergast of 190west

Tom Prendergast 190west NetLine Marketer Showcase

The “All-in-one marketing agency”, and all-in-one marketer:  a well-rounded perspective on demand generation In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west, Tom Prendergast. Staying true to their mantra, Tom can’t help but personally align with the “All-in-one” mindset of his agency brand. His perspectives […]