Category Archives: Content Marketing

How the marketing ecosystem is responding to GDPR

GDPR and Consumer Privacy Regulations - NetLine

A look at the industry response to GDPR and outlook on the new California data privacy legislation Much like the fury of the Y2K hype, pre-GDPR discussion spiraled on blogs, in tweets, articles, whitepapers and emails galore (ironically). Unlike the apocalyptic outcomes of other “ominous” dates in tech history, May 25, 2018 marked the flipping [...]

Actionable insights based on real, first-party data

2018 State of B2B Content Consumption and Demand Report

2018 State of B2B Content Consumption and Demand Report It’s here – the big one, the data-packed, no-nonsense guide to our chamber of data on B2B consumption and demand on the NetLine network. Day in and day out, our network accepts data on the thousands of professionals who have requested content. Whether it was attending [...]

What we learned at TOPO Summit and ABM Innovation Summit

TOPO_Demandbase 2018_Blog image

When it comes to events, there’s a certain level of excitement we feel from learning about what’s on the horizon for this industry and sharing what we’ve learned with fellow marketers. Each event draws its own unique ecosystem of attendees, organizations, personalities and opportunities. The past month has had our team busy at two such [...]

Countdown to GDPR: How NetLine has prepared for May 25th

NetLine GDPR Readiness

As GDPR comes into force at the end of this month, we wanted to share with you more specifics on how NetLine plans to enact compliance measures. As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information [...]

Marketer Showcase: Valerie Riley of ITProTV

NetLine Marketer Showcase Valerie Riley ITProTV

Living proof that you can be an excellent marketer without caffeine We are kind of obsessed with talking about content syndication, but here – we pass the mic. The Marketer Showcase feature on the NetLine Blog highlights some of our fellow marketers. In this feature, we pick the brains of content warriors to discover who [...]