As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across NetLine’s network in 2016 (processing 8.5 million leads last year) to extract the most important insights content marketers need to optimize their strategy this year. […]
*post originally appeared on Marketing Insider Group Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads […]
This month is sure to be eventful and insightful for B2B marketers. NetLine is attending and sponsoring three events in March, including: Revenue Summit in San Francisco, Intelligent Content Conference in Las Vegas, and the Business Marketing Association Evening Symposium in Philadelphia. Each of these three events has one main goal, empowering b2b marketers with […]
This year our team could not wait to escape the rainy season in San Francisco and head out to sunny Scottsdale to mingle with some of the brightest minds in business-to-business marketing. The 2017 B2B Marketing Exchange Conference gathered marketing geniuses from all over the world to discuss the latest and hottest marketing trends such […]
That moment you realize all the time, stress, and late nights were wasted because one little itty bitty factor was missed in your latest content marketing campaign launch and now your ROI is blown, BHOD (banging head on desk)…or maybe you bottle up your frustration better than I do. As a B2B marketer, content marketing […]