If you’ve never joined in on a twitter chat before, let me tell you, IT’S WILD! We had so much fun this week participating in the #ContentChat hosted by Spin Sucks. David Fortino, SVP of Audience and Product at NetLine Corporation answered top questions to debunk lead generation misconceptions for B2B marketers. While lead generation […]
New research proves B2B marketers are making mistakes with their targeting strategy that harms lead generation, pipeline development, and revenue potential. [Post originally appeared on Marketing Insider Group] As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most […]
Do you remember playing the old game “Connect the Dots” (or “Pigs in a Pen”) as an adolescent? You typically played it when you didn’t care to hear the teacher’s lecture or when recess was called indoors due to poor weather conditions—because let’s be honest, it otherwise wouldn’t be played. But it serves a good […]
Research proves B2B marketers are making major mistakes with their content-based demand generation strategy. Robert Alvin, CEO and Founder of NetLine Corporation shares some new insights and research to show how marketers can optimize their content. *Post originally appeared on MarTech Advisor. Show of hands, what marketers made tactical changes to their demand generation strategy […]
You never know what you’re going to get when you bring together sales and marketing. It often feels like the antics of Tom (sales) and Jerry (marketing) when you’re trying to get both groups in the same room to align strategies. You rarely see them hugging it out, but you know that they have a […]