Author Archives: Elizabeth Johnston

How the Marketing Ecosystem is Responding to GDPR

GDPR and Consumer Privacy Regulations - NetLine

Unlike the apocalyptic outcomes of other “ominous” dates in tech history, May 25, 2018 marked the flipping of a switch to protect privacy and prioritize control for citizens of the European Union. No, the internet did not break, but many sites are still grappling with the notoriously vague language of GDPR. Similar to the fury […]

How to Connect ON24 to the NetLine Portal

When it comes to awesome duos, webinars and lead gen go together like peas and carrots; PB&J; Jim and Pam. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. To cater to our users who see the loving relationship […]

Actionable insights based on real, first-party data

2018 State of B2B Content Consumption and Demand Report

2018 State of B2B Content Consumption and Demand Report It’s here – the big one, the data-packed, no-nonsense guide to our chamber of data on B2B consumption and demand on the NetLine network. Day in and day out, our network accepts data on the thousands of professionals who have requested content. Whether it was attending […]

What we learned at TOPO Summit and ABM Innovation Summit

When it comes to events, there’s a certain level of excitement we feel from learning about what’s on the horizon for this industry and sharing what we’ve learned with fellow marketers. Each event draws its own unique ecosystem of attendees, organizations, personalities and opportunities. The past month has had our team busy at two such […]

How NetLine Prepared for GDPR

NetLine GDPR Readiness

As a B2B marketing organization, our professional user base is inherently built upon the exchange of content in return for providing contact information. Professionals on the NetLine network request content because they want to learn; it’s a legitimate exchange. To make sure that the experience is transparent per the regulations and agreeable for our EU […]