Author Archives: Amanda Dooley

New Research Brings Insight to B2B Content Marketing and Demand Generation Teams Targeting Marketers

NetLine Corporation 2017 State of B2B Marketing Content Consumption and Demand Report

THE B2B MARKETING CHALLENGE Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just this year, Sirius Decisions reinvented the buyer’s journey with its newly unveiled [...]

7 Tactics to Ensure Your Next B2B Content Marketing Campaign is Successful

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This article originally appeared on Business2Community.com A recent Content Marketing Institute #CMWorld twitter chat inspired me to write this post bringing together important insights to help B2B marketers achieve success in their content marketing endeavors. As a content marketer, the never-ending pressure to earn your budget quarter-over-quarter is high. If you aren’t able to deliver results, those [...]

Your 2017 Content Marketing Insights Guide for B2B Marketers

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Gain data-driven insights to optimize your demand generation content strategy. In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the [...]