Author Archives: Amanda Dooley

B2B Marketers Lose with Inbound Only Strategies


B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. You’ve created content, published it in the “Resources” section of your website, gated the [...]

Insights for B2B Marketers from Content Marketing World

Content Marketing World brings together some of the brightest minds in marketing from around the world across a wide array of industries, markets, and verticals. This year, as an event sponsor, we had the pleasure of meeting with an exceptional list of B2B content marketers, demand generation strategists, and executives looking to power forward into [...]

See You at Content Marketing World

It’s time to make your content work smarter, not harder. In two weeks the top minds in marketing will come together in Cleveland for the largest content marketing event on the planet…and we want to know — will you be there? We believe in the power of content (especially when it comes to b2b demand [...]

The Inside Story on NetLine Told One Podcast at a Time

We are big fans of podcasts – especially when top influencers ask us to come on their show and talk shop. David Fortino, SVP of Audience and Product at NetLine Corporation, was recently interviewed on two popular podcasts covering everything from b2b lead generation strategy to audience monetization — plus, an inside look at how [...]