2017 B2B Marketing Exchange – Post Event Insights

B2B Marketing Exchange - blog

This year our team could not wait to escape the rainy season in San Francisco and head out to sunny Scottsdale to mingle with some of the brightest minds in business-to-business marketing. The 2017 B2B Marketing Exchange Conference gathered marketing geniuses from all over the world to discuss the latest and hottest marketing trends such [...]

Increase Your B2B Content Marketing ROI

That moment you realize all the time, stress, and late nights were wasted because one little itty bitty factor was missed in your latest content marketing campaign launch and now your ROI is blown, BHOD (banging head on desk)…or maybe you bottle up your frustration better than I do. As a B2B marketer, content marketing [...]

2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy

2017 Content Summit NetLine

The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. Each session from this summit was delivered by B2B marketing executives and thought leaders. More than 50 video sessions were showcased covering a collection of topics geared towards helping marketers take their [...]

[New Research] 2017 State of IT: Content Consumption and Demand Report

2017 State of Information Technology - Content Consumption and Demand Report_NetLineCorporation

Just released: Important insights for IT marketers to optimize lead generation strategies, in the new industry report. B2B marketers have a growing opportunity to reach IT decision makers by acknowledging the changes in content consumption trends and their past mismanagement of prospects. In a new industry report from NetLine Corporation, 2017 State of Information Technology: [...]

B2B Marketers: Stop Solely Targeting the C-Suite

Targeting-Csuite_NetLine-Blog

*article originally appeared on AdAge.com It’s 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about [...]