Category Archives: Technology

How to Create Digital Experiences Worth Your Audience’s Time

The digital-first world has arrived. Survey data from McKinsey shows that decision-makers now prefer digital interactions over ones occurring face-to-face. As this change unfolds, however, the opportunities to build connections with the same strength as face-to-face interactions dwindle. But that doesn’t change the fact that the world has shifted and now companies of all sizes […]

How the Lead Management Platform Centralizes B2B Lead Gen

After years of iterating with our Publisher Management Platform and a year of preparation specific to this launch, NetLine is pleased to introduce the B2B Marketing world to our Lead Management Platform: A SaaS solution offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple to use […]

How COVID-19 Increased B2B Content Consumption by 22%

It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do […]