Author Archives: Elizabeth Johnston

Marketer Showcase: Jason Hinojosa of Icertis

While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager […]

B2BMX 2019 Through the Newbie’s Lens

B2BMX NetLine 2019 - Elizabeth Johnston

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights​”) As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against […]

How to Connect GoToWebinar to the NetLine Portal

Go faster: accelerate conversion with real-time connectors to the NetLine Portal Marketers who rely on webinars as part of their lead generation strategy know how important follow-up and nurture can be; with a highly engaged prospect investing time in attending or watching a webinar, accelerating follow-up can improve conversion. For our customers utilizing the NetLine […]