Author Archives: Elizabeth Johnston

B2BMX 2019 Through the Newbie’s Lens

B2BMX NetLine 2019 - Elizabeth Johnston

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights​”) As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against […]

How to Connect GoToWebinar to the NetLine Portal

Go faster: accelerate conversion with real-time connectors to the NetLine Portal Marketers who rely on webinars as part of their lead generation strategy know how important follow-up and nurture can be; with a highly engaged prospect investing time in attending or watching a webinar, accelerating follow-up can improve conversion. For our customers utilizing the NetLine […]

Marketer Showcase: Tim White of People.ai

NetLine Marketer Showcase featuring Tim White of People.ai

Keeping it real: cutting the fluff around what works and what’s next for content marketing Our latest Marketer in the Showcase is Tim White, Director of Marketing for People.ai. While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen. Check out Tim’s […]