Author Archives: David Fortino

Wrong Way to Make the Right Impression on Your Prospects for B2B Marketers

Mind-the-gap_NetLine-Blog

*post originally appeared on Marketing Insider Group Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads [...]

B2B Marketers: Stop Solely Targeting the C-Suite

Targeting-Csuite_NetLine-Blog

*article originally appeared on AdAge.com It’s 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about [...]