Author Archives: Tony Sala

On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience

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David Fortino, VP of Audience Development, recently discussed content performance with a client, including the types of content that typically perform well and how to choose the right content to generate both quantity and quality of Leads. _____________________________________________________________________________________________________ F500 (Fortune 500): Can you share insights around top performing content types? Fortino: eBooks tend to be [...]

Betting Big on Marketing Automation

Marketing automation continues to be a key item in many marketing departments’ budgets.  According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. That being said, less than 20% of SMBs have done so. This provides a large opportunity for the marketing automation [...]

Getting your [potential] customers to click play… tips for video marketing success.

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When done right, video is a medium that possesses the three components B2B marketers want—engaging storytelling, originality and customized content. And marketers are increasingly turning to video as a means of brand promotion. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, more than [...]