You never know what you’re going to get when you bring together sales and marketing. It often feels like the antics of Tom (sales) and Jerry (marketing) when you’re trying to get both groups in the same room to align strategies. You rarely see them hugging it out, but you know that they have a […]
What do you get when you combine Vegas and an atomically potent concoction that leaves you seeing orange bright lights and a pallet thirsty for more? No, it’s not Wednesday evening’s cocktail reception sponsored by Ion Interactive. Although, those twinkly orange cups caused quite the stir—our team was treating them as collector’s items! It’s 3 days […]
It’s been roughly a week since the Revenue Summit in sunny San Francisco, and with enough time to digest all the great feedback, experiences, and learnings brought by this 2-day ABM-packed event, I can certainly say that my team and I received a good taste of what’s evolved in “Account-Based Everything.” But let’s just admire […]